Mascots in History- Geico Gecko

The Geico Gecko became the insurance company's mascot in 1999.  Commercials depicted the gecko pleading with people to stop calling him in error for car insurance, insisting they're trying to contact Geico.

Mascots in History- Bucky Beaver

Bucky Beaver was the mascot for Ipana toothpaste in the 1950s.  He appeared in commercials singing a catchy jingle for the product.  A popular scene in the movie Grease shows the Pink Ladies singing along with the commercial

Mascots in History- Mr. Peanut

Mr. Peanut is the advertising mascot for Planter's Peanuts.  In 1916, Planter's held a contest for a drawing that could be used as a logo.  A 14-year-old boy's depiction of a peanut with a face, arms, and legs was chosen, and later modified by a commercial artist, who added the top hat and cane.

Stanley Morison

Stanley Morison was a designer and historian of printing.  In the 1920s and 1930s, Morison was a typographic consultant for the Monotype Corporation and lead in the redesign and revival of historic typefaces.  Morison is credited as one of the greatest influences of modern typography today. 

ABC

The logo for America's Broadcasting Company, or ABC, was designed by Paul Rand. It's simple, modern design show's the company's solidified place in the marketplace, and it's lack of complex detail or color suggest that there is no need because it was one of the first companies in it's genre and it isn't threatened by any rival companies.

Girl Scouts

The logo for the Girl Scouts was designed by Saul Bass. The three faces of contrasting color suggest the organization's character of togetherness and equality.

IBM

This logo for International Business Machines, or IBM, was designed by Paul Rand. The geometrical shapes that go across to form the letters IBM suggest the company's systematic and mathematical attitude.