Stanley Morison

Stanley Morison was a designer and historian of printing.  In the 1920s and 1930s, Morison was a typographic consultant for the Monotype Corporation and lead in the redesign and revival of historic typefaces.  Morison is credited as one of the greatest influences of modern typography today. 

ABC

The logo for America's Broadcasting Company, or ABC, was designed by Paul Rand. It's simple, modern design show's the company's solidified place in the marketplace, and it's lack of complex detail or color suggest that there is no need because it was one of the first companies in it's genre and it isn't threatened by any rival companies.

Girl Scouts

The logo for the Girl Scouts was designed by Saul Bass. The three faces of contrasting color suggest the organization's character of togetherness and equality.

IBM

This logo for International Business Machines, or IBM, was designed by Paul Rand. The geometrical shapes that go across to form the letters IBM suggest the company's systematic and mathematical attitude.

Saul Bass (2/9)

This is one of the logos created by Saul Bass for AT&T in 1984 that, yet modified, is still used today.  

Saul Bass was one of the best known graphic designers and an Academy Award-winning filmmaker.  He has created several well-known logos that are all widely recognizable.  I found this compelling because this symbol that he created had, at one point, a 93% recognition rate in the U.S., and even without the words "AT&T", still is identified with the company.  This is a symbol that we all see on a daily basis; on billboards, in magazines, posters, and even on our own cell phones.