This is one of the logos created by Saul Bass for AT&T in 1984 that, yet modified, is still used today.
Saul Bass was one of the best known graphic designers and an Academy Award-winning filmmaker. He has created several well-known logos that are all widely recognizable. I found this compelling because this symbol that he created had, at one point, a 93% recognition rate in the U.S., and even without the words "AT&T", still is identified with the company. This is a symbol that we all see on a daily basis; on billboards, in magazines, posters, and even on our own cell phones.
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